Customer service - they strive to please. And pricing I haven't seen the likes of it. In regards to pricing, I haven't seen anything better, especially with the 60% discount I received. But the customer service is far beyond what I had imagined. It wasn't like "Hey, I am hosting your website for this low price, don't expect anything else from me." Rather it was like "We will do everything in our power to help you".
My website wasn't working and I didn't really know how to create backup and migrate. GoDaddy didn't want to help, they said you need to contact a web developer to do this. HostKoala took the initiative to help, they made migration so easy, providing full restoration of website, even though it wasn't their job to do it. Won my heart, really.